Personalize Your Real Estate Data Experience

In today’s age of data-centricity, professionals across different sectors often face hurdles in persuading their peers to embrace novel tools designed for data handling. Consequently, despite the considerable resources poured into them, well-designed dashboards and reports remain overlooked. If these analytical insights remain untapped, can they be considered valuable?

These could encompass metrics such as property valuation, appreciation rates, rental yields, occupancy statistics, and the effectiveness of property marketing strategies. Despite having this comprehensive data at their fingertips, interpreting it and utilizing it for strategic investment decisions can be daunting. The sobering truth is that not all of these ventures have achieved their anticipated results. At the heart of the problem is often a glaring oversight – a misalignment between the meticulously planned management strategies and the genuine needs and expectations of the property investors and tenants.

Yet, in these challenges lie opportunities for growth and improvement. We must identify the reasons behind these disconnections and take steps to bridge the gap effectively. The key to success is fostering curiosity and gaining profound insights by studying your target audience. This, in turn, empowers you to create data experiences that not only meet but exceed expectations, catching the attention of management, elevating business value, and sparking valuable conversations.

What hinders asset managers from personalizing data experiences?

  1. Assessing data requirements: Even with their expertise, asset managers might not always grasp the nuances of every aspect of real estate asset management. Misjudging the specific data needs of various roles can hinder the delivery of actionable asset insights.
  2. Language barrier: Many professionals know what they aim to achieve but may find it challenging to express it in the precise vocabulary of asset management. Conversely, some may be so occupied in their routine tasks that they overlook the transformative potential of data in enhancing their asset strategies.
  3. Fear of change: Venturing into new methodologies, especially in asset management, can be daunting. The allure of tried-and-tested methods often overshadows the long-term advantages of innovation, such as optimized asset performance and increased returns.
  4. Learning from the past: Reflecting on past strategies and interactions within the asset management team and with stakeholders is crucial. Historical experiences can shape present strategies and perceptions, and harnessing these lessons to inform future decisions is vital.

This is why we must not overlook the crucial role played by data designers. They bridge the gap between data and user experience, ensuring that data remains accessible, understandable, and exciting.

Here are four straightforward yet highly effective strategies to create data tools that genuinely resonate with your team:

  1. Use Common Insights: Most of the daily touchpoints you interact with are designed to present data in an easy-to-understand format. For instance, news apps use graphs, colors, and formatting to make their content more user-centric and effective. Drawing inspiration from these touchpoints allows you to create more intuitive and user-friendly tools.
  2. Understand Team’s Perspective: Allocate time to understand how your team incorporates data into their strategic decisions. Observe their preferences and understand when and how they engage with the data. As such insights will be a game-changer while developing the tools that fit their everyday processes and needs
  3. Engage in Tool Development: Involve your team members to participate in the tool development process actively. Understand their preferences in data personalization and visualization. However, it is crucial to maintain a unified approach that aligns the broader style and goals of the firm with individual preferences.
  4. Start simple and improve: Rather than aiming for perfection from the outset, adopt a strategy of starting with the basics and improving as time goes on. Collaborating with your team to identify the most critical data insights required for decision-making. Prioritize these, tackling them systematically so that it is in alignment with the team’s needs. This approach ensures a smoother adoption process and avoids disruption.

By fully embracing these strategies, you can overcome the challenges of adopting data tools and create a culture that values data for organizational success. It will help boost operational efficiency, ensuring the management of diverse portfolios – a challenge that would traditionally be overwhelming.

As you navigate the complexities of data-driven decision-making in property management, it’s essential to recognize that solutions are readily available to streamline this process. The utilization of smart data solutions can significantly enhance efficiency, making it possible to manage multiple user experience scenarios simultaneously—a task that would otherwise be daunting.

RealSage Analytics is a cutting-edge solution that has the potential to revolutionize real estate operations and take decision-making to new heights of sophistication. By adopting these strategies and exploring innovative solutions, you can effectively tackle the challenges of adopting data tools and embark on a journey toward a more efficient, data-driven future in property management.

Multifamily Risk Management

Risk management is an essential aspect of the multifamily industry. With rental owners managing multiple units across various geographies, properties and tenant demographics, it is crucial to identify and mitigate potential risks.

The risk management process can be segmented into four categories – each of which RealSage offers solutions to give clients peace of mind regarding internal or external challenges they may be facing. The risk management process can be divided – into risk identification, risk assessment, risk response planning, and risk monitoring.

Identifying Risks

Historical data is often used to identify potential risks, elicit trends and anticipate areas of concern. However, the use of retrospective data paired with human oversight to make decisions can negatively impact the future of a company. To address this concern, RealSage’s dashboards paired with AI provides companies with real-time data regarding all business-related metrics and tie it with actionable, predictive insights.

With this feature, users can monitor every dollar moving within their company and track performance while understanding its effects on their bottom line. For instance, if a marketing channel is not performing as anticipated, the system proactively suggests reallocating funds to more promising platforms based on their performance. It tracks expenses and identifies patterns for cost improvements across all management-related functions.

Assessing Risk and the Effects

After identifying potential risks, the next step is to assess the likelihood of each risk occurring and the potential impact it could have on the organization. RealSage’s analytics software acts as a comprehensive risk assessment tool always on the lookout for the best interest of the business.

For example, if an unexpected increase in utility costs is identified on a particular property, RealSage’s software not only alerts property managers but also highlights aspects that warrant a deep dive.

Risk Response Planning

Using RealSage’s risk assessment tool, property managers can make decisions about allocating resources to ensure the long-term success of their properties. RealSage’s analytics software makes it easy to track the success of building portfolios by tracking conversion, occupancy, and renewal rates on units. Once the system has identified a method to cut costs or increase revenue, actionable insights that address issues like cost overruns, increasing NOI, improving the tenant acquisition process..etc, are given.

Risk Monitoring

RealSage Analytics’ use of predictive AI, makes monitoring risk seamless. The software tracks and analyzes key performance metrics in real-time, identifying trends and potential issues before they become significant problems.

For example, if there is a sudden increase in tenant turnover, RealSage Analytics can help managers identify the root cause and develop a plan to address the issue. The software can also provide insights into potential risks, such as upcoming expirations of lease agreements or changes in local housing regulations.


RealSage Analytics assists property managers in taking proactive measures to address potential problems and guarantee the long-term prosperity of their properties. With RealSage Analytics’ predictive AI capabilities, it has become simpler than ever before to remain ahead of risks and make informed decisions based on data, ensuring the success of your multifamily properties.