Guide To Advertising Rental Portfolios Using Google Ads

Successful digital marketing in the rental property business involves knowing how to use online marketing tools to your advantage. One of the most powerful of these tools is Google Ads. It allows advertisers to create targeted ads that appear when users search for specific terms or phrases, known as keywords.

This guide will provide clear, step-by-step instructions on how to start advertising your rental properties using Google Ads. Additionally, ways to maintain your ads, track their success, and the importance of latent semantic indexing (LSI) keywords for effective ad performance will be covered.

Brief Overview of Google Ads

Advertising rental properties on Google has several key advantages over other advertising platforms:

Understanding the needs of general users and reasons for selecting a posted ad can optimize rental property advertising strategies. For example, recognizing that ads are often clicked when the brand is familiar and the search query is directly answered, you can determine whether your advertising goals should focus on establishing your brand or online presence and familiarity, or meeting user needs.

Understanding the Google Ads Pricing Model

Google uses a Pay-Per-Click (PPC) model – you’re only charged when someone interacts with your ad. This, coupled with the ability to set a daily budget, ensures you get a high return on investment.

Your ad placement is determined by Google’s Ad auction – Adwords Intelligence. Once you create your ad for your rental properties, you proceed by placing bids on keywords. The higher the bid placed, the more likely your ad will be closer to the top of the search page. Adwords intelligence will determine where your ad will be placed based on the cost per click you have set and the quality of the ad.

Additionally, set budgets can be made to ensure that the increase in website visitations does not cost you a fortune. After creating your account, visit “Campaigns” and find the campaign created for your rental properties. Select “Budget” and enter your daily budget (Tip: If you have set a monthly budget instead, divide the set monthly value by 30.4.)

Starting your Google Ads Account

Step 1: Create your Google Ads Account

Visit the Google Ads homepage and click ‘Start now’. You’ll be prompted to sign in with your Google account. If you don’t have one, it’s free to create. Once signed in, follow the prompts to set up your Google Ads account.

After that, you’ll be prompted for additional information regarding the website you’d like users to visit upon clicking your advertisement for your rental property.

Step 2: Set Your Goals

Select “Create” and choose “Campaign” to get started. You will then be given the choice to identify your objective and fill out additional information that relates to your goals. If you’re uncertain what objectives will benefit your rental properties, it is covered below.

After identifying your goals, you will be asked to write your advertisement. When it comes to writing your advertisement to create the campaign for your rental property, there are certain things to keep in mind to maximize the effectiveness of those ads.

Step 3: Create a campaign

Setting Your Rental Property Goals

Positioning your ads to attract tenants requires a deep understanding of their needs. Establishing clear goals for your campaign can help determine the type of campaign you should launch whether your goal is increased website traffic, more inquiries on your rentals, or reduced vacancy rates.

To start, you can utilize Google Ads in two primary ways: Search Network and Display Network.

Search Network: appeal to looking customersDisplay Network: increases visibility
Shows ads to users actively searching for rental propertiesPlaces rental property ads on several websites that potential renters might be browsing

Additionally, here are the types of campaigns to consider launching based on your rental property campaign goals:

Campaign TypeObjectivesRental Property
Search CampaignsText ads on Google Search– Boost sales/ leads /website traffic
– Easy setup
– Specific targeting		Optimal for reaching people with higher purchasing intent
Display CampaignsImage ads on various websites– Drives sales/lead
-Brand Awareness
– Extended reach & re-targeting		To stay top of mind with potential renters and retarget visitors to the rental property website
Smart CampaignsAutomated campaigns using Google AI– Drives sales/leads
– Easy setup
– Advanced optimization		An efficient way to advertise rental properties with minimal setup and effort
Performance Max CampaignsMulti-channel AI-optimized campaigns– Easy setup
-Increased conversions
-Finds new customers		Great for expanding reach across various channels, finding new renters, and optimizing marketing efficiency
Video CampaignsVideo ads on YouTube and other websites– Brand awareness
– Drives sales/
leads
– Extended reach, re-targeting		To give potential renters on YouTube a visual tour of the property, reaching a wide audience and retargeting interested parties
Local CampaignsPromotes physical locations across channels– Drives in-person store sales
– Promotes offers/events
-Provides location info
– Multi-channel marketing		To bring potential renters to physical rental locations or offices
App CampaignsPromotes your app across channels-Promotes app
-Multi-channel marketing
-Easy setup and management		Useful for property owners with an app to streamline booking and inquiries

Once you’ve decided on the type of campaign to launch for your rental properties and have completed setting up your account, you can proceed to the next step – creating your ad.

Creating your Ad & Leveraging LSI

Having identified your goal, understood their pricing model, and set up your account with Google Ads, you are ready to start your ad creation process.

Leveraging LSI keywords involves using alternative words and phrases that are semantically related to your primary keyword. Things like synonyms, closely related words, or phrases that often occur in the same context as your main keyword are optimal for the best outreach.

To start, choose keywords that users looking for rental properties would input to find their future homes. For instance, words like, “apartment for rent”, “home for rent”, and “2-bedroom apartment” are common searches users may choose when looking for rentals. Alternatively, instead of creating keywords from scratch, you can input your website’s URL link and Google can recommend keywords.

Additionally, you can leverage campaign settings to ensure your rental properties are reaching a relevant demographic by viewing the Campaign Settings to view your options.

Campaign Settings

Start by choosing locations to target your advertisements. This can be narrowed down to one or multiple postal codes, neighborhoods, cities, or countries.

** The assets created can be tailored to suit your preferences – you can create lead forms for potential tenants to view and indicate their interest, and create several headlines, images, logos, and videos which Google will then mix and match to track the most successful combination. **

Launching Your Campaign

Bidding

Once the keywords have been selected, the next step in the bidding process is launching your campaign.

After choosing objectives, you’re taken to the bidding portion of the process where you can decide how you want to track your ad success – these are some options to keep in mind that can help substantially grow interest in your properties and lower vacancy rates:

MethodPricing MethodBenefits
ConversionsTarget cost per actionOnly be charged when a specific action is completed (ie. a purchase, sign-up, or download)
Conversion ValueTarget return on ad spendOptimize your ad campaigns to focus on generating revenue rather than just conversions
ClicksMaximum cost per click bid limitCharged only when a user clicks on your ad. This approach is beneficial for driving traffic to your website.
Impression SharePercent (%) impression share to target & Maximum CPC bid limitEnsure that your ads appear a certain percentage of the time when relevant keywords or placements are triggered. This method helps you increase brand visibility and reach a broader audience while maintaining control over your maximum CPC bid.

After you’ve input your daily budget or bid, your campaign will be launched. It will be ready for you to track your rental property ad performance!

Tracking Success & Making Necessary Adjustments

After creating your campaign, go to “Campaigns” and view the analytics tabs appearing:

Each portion of the tab will reveal more about your rental property performance:

TabPurposeBenefit
OverviewGives you a brief insight into your assets – ie. your lead form or headlines created.Refine your marketing strategies to better attract prospective tenants and fill vacancies quickly.
InsightsShows interactions, cost, and interaction rate with your advertisement.Analyze the cost-effectiveness of your campaigns & understand what drives engagement. If a particular ad is generating a lot of interactions but isn’t leading to conversions, you can adjust the ad to better meet your goals.
When and where ads showedIndicates the time in which your ads were viewed, the location, and the device type used to interact with your ad.If your ads are most often viewed on mobile devices, you can optimize your website and ads for mobile viewing. Understanding the most effective time to show your ads could also lead to better conversion rates.
Report EditorAllows you to generate reports and edit report data to be downloaded and shared as needed.You can create custom reports to track specific metrics related to business goals, like the number of new tenant inquiries or the conversion rate of property viewings to leases.

Boosting Your Marketing Effectiveness

  1. Precision Targeting: With Google Ads, you can target your audience with laser-like precision. Utilize keywords, demographics, and interests to reach potential customers who are actively searching for your products or services – recall the user data provided at the start of the guide. With questions being answered or brand familiarity being the primary reasons that an advertisement is clicked on, it is important to leverage the keyword options you mention in your rental property ads to reach the most leads.
  2. Engagement through Ad Extensions: Google Ads allows you to enhance your ads with additional information such as site links, callouts, and structured snippets. These extensions provide more reasons for viewers to click, turning casual browsers into engaged prospects.
  3. Cost-Effective Campaigns: Google Ads offers a pay-per-click model, meaning you only pay when someone clicks on your ad. Experiment with different ad formats and bidding strategies to find what delivers the best ROI. It’s like having a customizable advertising budget that you can tailor to your business needs.
  4. Responsive Ads: Google’s responsive ads automatically adjust to fit different devices and screen sizes. This ensures that your message is always clear and compelling, whether viewed on a desktop, tablet, or mobile device. It’s like having a digital chameleon that adapts to its environment.
  5. Insightful Analytics: Utilize Google’s robust analytics to understand how your ads are performing. Monitor metrics like click-through rates, conversion rates, and cost-per-conversion to continuously optimize your campaigns.
  6. Building Brand Trust: Google Ads allows you to showcase your ratings and reviews right in your ads. By displaying positive feedback from satisfied customers, you’re not just promoting your products but also building trust with potential clients.
  7. Leverage Remarketing: With Google’s remarketing tools, you can target users who have previously interacted with your website or app. This keeps your brand top-of-mind and encourages them to complete their purchase. It’s like having a gentle reminder that nudges customers back to your business.
  8. Quality Score Optimization: Google Ads uses a Quality Score to determine how relevant and useful your ad is to the user. By optimizing for this score, you can achieve better ad placements and lower costs. It’s like having a guide to creating the most effective and efficient ads possible.

By leveraging these features and strategies, Google Ads can become a powerful tool in your marketing arsenal, helping you reach more customers, increase conversions, and grow your business.

In the fast-paced world of the rental property business, standing out in the crowded market is essential. Google Ads offers a dynamic and effective way to reach potential tenants and property buyers. By understanding the intricacies of Google Ads, from its pricing model to leveraging latent semantic indexing (LSI), you can create targeted and efficient advertising campaigns.

This guide has walked you through the essential steps to set up, launch, and track a successful Google Ads campaign for your rental properties. By following these instructions, you can not only increase your visibility but also optimize your advertising budget, ensuring that your ads reach the right audience at the right time.

Remember, the key to successful digital marketing is not just about using tools but understanding how to use them strategically. Continuous monitoring, learning, and adapting will keep your campaigns fresh and effective, helping you stay ahead in the competitive rental property market. Whether you are a seasoned marketer or just starting, Google Ads offers a scalable solution to help you advertise your rental properties.

How to find the best leasing CRM for your property management firm?

There’s no dull day as a leasing manager. You’re not only dealing with countless inquiries but also making sure you keep up with prospects who show interest and maximize applications without compromising on the rental prices or the quality of tenants. 

Leasing managers at larger firms, in particular, have variables like market shifts, competitor tactics, marketing strategies and systems and processes in place to consider.  You need to be sure you’re operating as effectively as possible, while still bracing yourself for the unexpected.

That’s where a leasing CRM comes in as an ally to make every part of your daily operations easier and more profitable. In this guide, we’ll walk through how to vet the right solution for your business, the key features to look out for, and potential pitfalls to avoid.

What makes leasing at scale so difficult?

Leasing is like any other sales process on steroids. The sheer volume of activity coupled with the loss of revenue to property owners in cases where a unit is not rented on time puts tremendous pressure on this business function to run efficiently throughout the year. 

First, the size of the operation is much larger with many moving parts which means there are multiple components that ought to be managed. The impact of a small oversight in such instances has big implications. 

Regular tracking of all KPIs is a must in order to quickly identify kinks in one’s armour. For example, a team that tracks their property viewing numbers daily will learn about a broken scheduling link much sooner than a team that doesn’t. 

There are also unique coordination challenges that need to be solved. Leasing managers must be aware of not only the properties under their management but also those operated by fellow team members nearby.  Lastly, tracking leasing activities across multiple channels and teams is so complex that it can’t be done with a spreadsheet. The scale of managing leasing for a large portfolio requires a specific solution that’s built for the job and can automate communication, lead management and marketing channel and leasing team performance.

Why Won’t Generic Software Work?

With these leasing operations issues, generic sales software features that may look good on the surface, may not be applicable or work the way you want them to manage your portfolio on the platform. Generic sales software:

  • Requires too many workarounds and customization for specific tasks.
  • Needs a way to integrate with all the other software you’re using to be effective.
  • Can be difficult to scale as your business grows.

What does the best leasing software entail?

Leasing managers today need to be efficient, quick, flexible, and reliable—and the software you choose should be the same.

The main traits of top-of-the-line leasing software include:

Industry-specific features: that seamlessly integrate with your day-to-day workflow to ultimately save you time and money

Professionalism: the software is reliable and easy to understand,—you’re fully supported as a customer, and people that access the software feel fully comfortable using the solution too

Security and Accuracy: data is stored safely and reliably and prospect information/rental applications are accurately recorded.

What Leasing Software Features Should You Look For?

In a sea of never-ending options, how do you choose the best commercial leasing software? Start by understanding your biggest needs and prioritize them by how much time and resources they’re costing your business. Identifying your biggest priorities can help you shop and discern the best features that move your business forward.

Vacancy in a property is an expensive and inevitable occurrence. The loss of rental income is just one component of the equation. Other expenses such as utilities, taxes, insurance, and advertising costs must also be taken into account.

Building a streamlined process from receiving an inquiry to signing a lease is the fastest way to minimize your vacancies and start generating rental income. There are five key steps to the lead-to-lease journey, let’s break down each step and go through how an ideal platform can help accelerate the process.

Step 1: Consolidate your leads

Getting leads from multiple sources by email or phone is the easy part. Ensuring that these inquiries are effectively consolidated and channelled to the right leasing manager’s dashboard ensures that you minimize missouts. 

Step 2: Automate Responses and instantly schedule showings

The right software can let potential tenants book their showings online. Tools that automate follow-up reminders via email and text can help ensure they show up on time.

Step 3: Accept, Deny, and Manage Applications

Once you’ve showcased your property, it’s essential to simplify the application process by offering an online option. A top-notch leasing software allows you to customize application forms by adding, removing, or rearranging fields to meet your needs. With the right software, you’ll have a comprehensive view of all your applicants in a single dashboard, where you can accept, deny, or manage each one. Additionally, the software securely stores applicant information and streamlines the signing process, eliminating the need for repeated data entry.

Step 4: Track key metrics

An ideal solution would allow you to create custom reports, define KPIs, and track what matters most to your business. An intelligent system that delivers critical insights and trends directly to your inbox is what you are after so that your teams don’t have to wait on business reports to make decisions.

Get Started with the Best Leasing Software for your business. RealSage Convert is a powerful yet simple CRM with the tools you need to convert prospects to lease better.

Nine things to consider before purchasing AI-based software for your rental management firm

This article provides a checklist of features that can help you pick the most suitable AI rental software management solution for your business. We will look at key components such as scalability, security, customer support, customization capabilities, pricing models, and more. With this guide in hand, you can make an informed decision about which platform is right for your organization.

Are you considering using AI rental software management to streamline your business operations? It’s a great way to automate tedious tasks and increase efficiency. But with so many options available, how do you know which one is the best fit for your needs?

1. Integration

Is the Software Easily Integrated Into Your Existing Systems?

AI property management software is built to streamline and simplify the entire rental process with numerous features and robust capabilities. The ability to integrate easily into any existing system is an incredibly important feature to consider when selecting the right software. Here are just a few of the benefits of an easily integrated system:

  • Ensure long-term success
  • Connect to the rest of your systems for time-saving strategies
  • Account accuracy
  • Performance growth

2. Scalability

Can it Scale Up or Down as You Require? 

For rental businesses that are rapidly growing, scalability is an incredibly important feature to consider when selecting the right AI property management software. The right software should be able to easily accommodate additional users or features as your business grows and change over time.

3. Security

How Secure Are the Platform and Data Protection Measures in Place?

Data security is paramount when it comes to AI rentals. People need to know that their information is safe and secure out in cyberspace. The right system should offer the following advanced security features:

  • Ensure the protection of confidential customer data
  • A reliable system that can handle any disruptions or potential risks
  • Access control measures in place to prevent unauthorized personnel from gaining access to sensitive information
  • Encryption and other security measures to ensure the safety of data both at rest and in transit

4. Support

Are There Adequate Customer Support Services Available and What Kind Of Feedback Do They Provide?

Everyone has had that horrible customer service experience. You’ve waited on the phone for hours being transferred from department to department, you’ve experienced the cranky, end-of-shift employee who just doesn’t care about your situation, and you’ve spent hours online searching for a resolution without any luck. With AI rental software, it’s important to select a system with reliable and responsive customer support services so you can easily get the help you need when you need it most. Here are some key features to look out for:

  • Convenient access to knowledgeable and friendly customer service representatives
  • Fast response time for questions and issues
  • Detailed tracking of all reported requests

5. Flexibility

Does the Software Have an Easy-to-Use Interface That Can Quickly Adapt to Changing Needs? 

Flexibility is key when selecting the right AI rental software. You want to make sure that your system can easily adapt to changes in customer demand or other external factors. Look for a platform that offers an easy-to-use interface and customizable features so you can quickly make adjustments as needed.

6. Pricing

What Options Are There in Terms Of Pricing and Payment Structures? 

Cost is one of the biggest driving factors to any purchase, and selecting property management software is no exception. Make sure to consider all available options in terms of pricing and payment structures so you can get the most bang for your buck. A few pricing features to consider include:

  • Monthly subscription fees
  • Discounts or other promotional offers
  • Free trials or demos

7. AI Capabilities

Does it Support Advanced AI Algorithms For Better Decision Making, Automation, and Data Analysis? 

In the world of technology, the most up-to-date software is key to keeping up. This is especially true when it comes to AI rental software. The right system should offer advanced AI algorithms that can help you make better decisions, automate processes, and analyze data quickly and efficiently. Look for a platform that offers the following features:

  • Data analysis and predictive analytics tools
  • Real-time insights into customer behavior
  • Automated decision-making capabilities
  • Advanced algorithms for marketing, pricing, and customer segmentation

8. Insightful Analysis & Reporting

Does it Offer Deep Insights Into Operations, Reports on Trends, and Other Metrics That Can Help Tailor Services to Customers’ Needs?

The best property management software should not only offer powerful AI algorithms, but also insightful analysis and reporting capabilities. This will enable you to gain an in-depth understanding of customer demand, operations, trends in pricing, and other key metrics that can help you tailor services to meet customers’ needs. This could include everything such as:

  • Data visualization tools
  • Real-time performance tracking
  • Historical data analysis
  • Graphical reporting capabilities

9. Open Platform

Is the System an Open-Platform With Easy Access To Third-Party Integrations?

A key component of any successful property management system is its ability to integrate with other third-party systems. This will enable you to access a wider range of data and tailor services to customers’ needs more easily. You’ll be able to provide additional value to your clients as well as improve efficiency by eliminating the need for manual data entry and integration of disparate systems.

Where to Get Started

Choosing the right AI rental software management system can be a daunting task. From data encryption and customer support services to pricing options and insightful analysis & reporting, there are many features to consider when selecting your platform. Remember that no two systems will offer exactly the same set of capabilities so make sure to weigh up each option carefully before making a decision.

If you’re just dipping your toes into the world of AI property management, check out Realsage. Checking all the boxes on this checklist, Realsage can save time and money while making sure your rental operations are secure and up-to-date!

Good luck!

How to improve lead-to-lease ratios for your Multifamily Rental?

The success of any property management company lies in its leasing cycle. When done right, it’s a repetitive and steady beat that fills vacant units with quality residents quickly for maximum revenue potential. On the other hand, an ineffective leasing strategy can be an expensive drain on the business.

Taking the time to review processes and make sure they are done in a timely, efficient manner is critical. This post will go through ways one can improve lead-to-lease conversions along with some helpful tips that could help increase occupancy rates.

  1. Define existing processes and the conversion rates at each stage of the lease-up process.

A typical lease-up process can be broken down into 3 stages –

  • Initial inquiry
  • Property viewing
  • Rental Application / Lease Signing

Before identifying areas of improvement, it is important to map out the conversion rates at each stage of the funnel. These numbers would serve as a base against which improvements are measured.

2. Start at the top of the funnel by evaluating all your property listing channels

You don’t have to necessarily pay for leads since, in the rental space, plenty of leads can be generated for free. While there are paid listing sites available, the majority of lead generation comes from open databases. According to research by Tenant Turner on Zillow’s Ad vacancy page they found out that most potential tenants start their search through free methods like Facebook Marketplace and Craigslist — so if your goal is making more money without spending too much then start by listing on these platforms.

Pro Tip: You can save tons of time by syndicating your listings through software that allows you to centrally manage your vacant listings.

3. Timely response to incoming inquiries is critical

You are 40% more likely to connect with a prospect when you respond to them within 4 minutes as opposed to within 24 hours. When renters are motivated, it is a certainty that they are looking at multiple properties simultaneously. It is impossible for leasing managers to make themselves available 24/7. However, there is automation that can be put in place in order to ensure a renter is guided towards the desired next step in addition to having their basic questions answered immediately.

4. Always present alternatives to help improve conversion

Motivated renters are looking to move into a new home typically within a 30 to a 60-day timeline. Property Managers are more likely to improve their conversion rates by ensuring that all prospects are presented with alternatives in case they do not warm up to the property they had initially inquired about. A thorough understanding of the renter’s considerations during the initial interaction is imperative to ensure the right option is presented in a timely manner in order to improve the conversion rate.

5. Virtual Tours are no longer a ‘nice to have but a ‘must have’

Technology has changed the way we live our lives, and now it’s helping leasing managers make their rental showings process more efficient. Automated scheduling tools allow for quick updates to go out automatically based on what properties are available in an instant. 3D camera technology like Matterport ensures potential renters get virtual tours of homes without ever leaving their couch!

Pro Tip: Ensure you label aspects of your unit while getting a virtual tour ensuring renters are able to fully educate themselves and make quick decisions on their own.

6. If you haven’t already, bring leasing online

It’s time to go online with your leasing paperwork. A recent study showed that the percentage of renters who want to apply for a lease online increased by 15% in just the last two years! Employing technology allows property managers to exercise greater control and saves an incredible amount of time, too. Digital documentation also ensures that you don’t have to dig into old filing cabinets and documents are always just a few clicks away.

7. Nothing will replace the human touch

Automations throughout the leasing process are not meant to compromise the relationship between renters and managers, If anything, these are meant to free up more time for leasing and property managers to interact with renters in meaningful ways as opposed to carrying out repetitive tasks that add little value to the customer’s experience.

8. Track your progress constantly and re-evaluate your processes periodically

Once you have made a certain change to your process, it is important to understand the impact it has on your firm’s overall leasing performance. Like everything else in business, leasing also is an ever-evolving exercise that needs to be constantly monitored and revised in order to ensure premium customer experience and success for the firm.

This just about sums it up. We at SoulRooms care deeply about problems pertaining to effective leasing and hope this post adds value to leasing managers looking to improve their conversion rates. Happy leasing!

How to increase tenant satisfaction ratings as property managers?

Since portfolio occupancy is the most important KPI for property managers, tenant turnover inevitably becomes the biggest impediment to success.

Keeping tenants happy has become a necessity for overall success in today’s competitive market. Not only do happy tenants leave positive reviews and send referrals, but they also stay on for extended durations ensuring high occupancy rates are easier to maintain. This reason alone warrants taking the time to review renter journeys and design processes to maximize tenant satisfaction.

This post will go through best practices property managers can imbibe to maintain high tenant satisfaction ratings.

  1. You only get one chance to make a first impression, make the move-ins count.

Tenants do not expect to walk into their new home and find flowers arranged on the coffee table or towels shaped like swans in the bedroom. However, since moving-in is hard as is, friction here should be minimized by ensuring all necessary instructions are delivered in a clear and timely fashion.

Pro Tip: If as the property manager, you are able to provide new tenants with a spot to park their moving truck or book the elevator in advance on their big day, you will already be outdoing a majority of your competition.

2. Make maintenance requests priority numero uno

We understand that a request to install an additional hook on the bathroom door is not the same as an HVAC breakdown in the month of January. However, property management teams are encouraged to develop a culture of treating minor inconveniences faced by tenants as important business problems that ought to be resolved in a timely fashion. In the short run, this ensures improved tenant satisfaction and occupancy, however in the long run this can lower operating costs that result from impeccable property maintenance.

3. Standardize communication channels and set expectations from the get-go

At the outset, restrict all tenants to one channel for all communication. The best way to keep tenants happy is by implementing an intelligent channel that readily provides answers to commonly asked questions, is easy to use, and, is accessible on the go.

Pro Tip: Ensure expectations around turnaround timelines are set at the outset via auto-responses during holidays and off-hours. Also, proactive transparency about external intervention leading to potential delays will always be better received than a reactive explanation to a complaint about delays in resolution times.

4. Quaterly feedback forms > Exit surveys

All teams that manage operations ought to do everything in their power to avoid surprises. While exit forms are a good way to show that one cares in addition to gaining an understanding of the shortcomings of property operations, they fail to help property managers with the KPI that matters most, occupancy.

Periodical feedback forms not only ensure one maintains a pulse on their tenant base, but also allow proactive resolution resulting in improved occupancy in the long run.

There is no denying that property management is a tough, often thankless gig. However, incorporating technology and best practices has the potential to have a dramatic impact on the business as well as the overall reputation of one’s brand.

We at SoulRooms care deeply about problems pertaining to rental managers and hope this post adds value to folks looking to improve their tenant experience. Happy leasing!