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The three most important processes property managers should look to automate in 2023

The three most important processes property managers should look to automate in 2023

Whether you oversee 200 properties or 20000, a property manager has many responsibilities. Modern property management begins when a potential tenant first considers moving into your building and continues until they have moved out. Property managers constantly carry out multiple time-sensitive functions, from marketing your properties and managing leads to communicating with tenants and managing work orders. In today’s fast-paced world, it’s important to make use of technology to streamline your processes and increase efficiency. In this article, we’ll be focusing on the three most important processes you should be automated if you haven’t already: marketing management, lead management, and tenant communications. We will touch on the benefits of Realsage Convert, a custom, lightweight CRM solution that is designed keeping the modern property manager in mind.

Marketing Management

Marketing management is a critical component of property management. It sets the tone for the tenant experience and is crucial in attracting and retaining tenants. The leading global property managers leverage CRM tools to guarantee exceptional experiences for their tenants. It is important to target the right audience and make sure that marketed properties are being seen by potential tenants.

By automating marketing processes, property managers can not only save time and resources but also reach a larger audience. Automation streamlines the marketing process and allows for efficient targeting and distribution of information to the right audience. This can help to increase visibility and reach a wider pool of potential tenants, ultimately leading to improved occupancy rates and increased revenue.

Lead Management

Lead management is a critical aspect of property management. Timely responses and follow-ups alone improve conversion rates, and there are various tools in the market that help effectively automate these workflows. Particularly in competitive rental markets, active lead management is essential. Lead management is also a method for estimating demand – if you receive high requests for a certain property, it can be a directional indicator for increasing rents. Automating your lead management process can save time, improve your follow-up rates, and secure more tenants. CRM tools help keep track of all leads in one place, send automated follow-up emails, schedule tours, and manage your pipeline. Additionally, the reporting generated at the back of this ensures effective future business decision-making.

Tenant Communications

Effective communication is an essential component of successful property management. By establishing a standard for accurate and timely communication, property managers can build and maintain strong relationships with tenants. This is important because it lays the foundation for future engagements, which can include renewals, lease negotiations, and even resolving issues that may arise.

Automating tenant communication is a powerful tool for achieving this goal. Automation allows for standardization of messaging and frequency, which helps ensure that all tenants receive consistent and timely information. This helps to reduce confusion and eliminates the possibility of miscommunication.

In addition to improving communication, automating tenant communication also saves time and resources. Property managers can automate routine tasks such as rent reminders, maintenance requests, and lease renewals, freeing up time to focus on more complex and strategic tasks. This helps to improve efficiency and reduce the workload for property managers.

Benefits of Automating the Marketing, Lead Management, and Tenant Communication Processes

Increased Efficiency

One of the most significant benefits of automating these processes is increased efficiency. This is true at an individual and organizational level. It allows seamless transitions between teams; another user can easily pick up work. By using a CRM, property managers can streamline their workflow and automate repetitive tasks. This allows them to focus on more important tasks and ultimately work faster. For example, responses to initial inquiries can be automated, allowing property managers to focus on more important leads and personalize follow-ups with prospects at the bottom of the funnel.

Improved Accuracy

Automating these processes also improves accuracy. When tasks are automated, there is less room for error, and data is recorded in the system correctly. This ensures that data is accurate, consistent, and up-to-date, providing property managers with a clear and accurate picture of their portfolios. Accuracy directly improves the quality of future business decisions. It also ensures that there are no surprises at any time of year.

Be More Competitive

Perhaps most importantly, improving your team’s capacity simply makes your portfolio more competitive. In most cities across North America, landlords have been at ease, enjoying highly competitive markets that allow them to easily rent their properties. This may not always be the case, and automating your leasing processes through a CRM tool is a massive leap for your capabilities.

In conclusion, automating the marketing, lead management, and tenant communication processes is crucial for property managers looking to streamline their workflow and make better decisions.

Try Automation Yourself

By using a tool like RealSage Convert, property and leasing managers can benefit from increased efficiency, improved accuracy, and increased market competitiveness by automating the top processes and using data to take action. Whether you are managing a large or small portfolio, RealSage Convert can help you streamline your workflow and make smarter decisions. Speak with our team today for a demo to give you a chance to see the benefits for yourself.

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