Discovering the potential of artificial intelligence (AI) in commercial real estate can feel overwhelming, especially for those new to the industry or those who are a little less technologically savvy. However, AI is a powerful tool that offers even greater efficiency and accuracy for property managers, landlords, tenants, and anyone else operating in the real estate sector. From automated tenant screening to usage-based insurance policies powered by sensors, AI has a host of applications now available on the market that can greatly benefit you and your business!
This article explores how property managers across Canada are successfully utilizing AI technology to revolutionize their operations — from drastically simplifying due diligence processes when onboarding clients or tenants all the way through to maximizing energy conservation efforts with predictive data analytics — so read on if you want an insider’s look at what AI can do for you!
What is AI and Why Should Real Estate Professionals Care?
AI is the acronym for artificial intelligence, which can be described as machines that are able to duplicate or exceed the cognitive functions of humans. This sounds incredibly complicated, but current software programs have been designed with the average user in mind. AI has been around for a long time, but it’s only recently that computers have become powerful enough to handle the complex tasks associated with it.
Why Care About AI?
Real estate professionals should care about AI because it has the potential to revolutionize the industry. Here are just a few of the ways to utilize AI as a real estate agency:
- AI has the ability to automate the process of finding and buying a home. By analyzing data from thousands of listings to find the best options for you, making timely offers on your behalf. All of this, astoundingly, in a matter of seconds.
- Similarly, AI could be used to manage your property portfolio. It could monitor rental prices in your area, identify new investment opportunities, and recommend renovations that would increase your property value.
The possibilities are endless, and it’s important for real estate professionals to start exploring them now. Failure to do so may leave them behind as AI becomes more and more prevalent in the industry.
AI currently being used in Real Estate Marketing Platforms?
From online search engines to customer relationship management tools. CRM tools are becoming more and more popular, as they are a simple way to convert prospects to leases. As it turns out, AI can be unbelievably helpful yet surprisingly user-friendly all at once.
These powerful real estate marketing platforms can be customized to fit the specific needs of your business. They also integrate easily with other real estate software programs, which makes them an ideal choice for companies that want to use artificial intelligence to streamline their operations.
What Are Some Benefits Of Using AI in Real Estate?
The use of AI in the real estate industry is vast and the benefits are numerous. Some of the most notable benefits include increased efficiency, accuracy, and transparency.
Increase Efficiency
- This technology can help automate routine tasks such as data entry and analysis.
- This can save time and improve accuracy, as human error is often eliminated.
- AI can also help speed up the search for potential properties by analyzing a large number of listings quickly and identifying the best matches for the buyer’s needs.
Accuracy
- AI can help identify potential property issues that may not be readily apparent to the human eye.
- These real estate software programs can also help calculate more accurate estimates for how much a property will sell for or how much it will rent for.
- AI can take into account a greater number of factors than a human could possibly consider.
Transparency
- Finally, AI is also incredibly helpful with transparency in the real estate market.
- It can make relevant data about a property (including past sales data, rental data, etc.) publicly available online. This allows buyers and sellers to make more informed decisions and helps to create a more fair and transparent market overall.
How Can Real Estate Professionals Prepare For the Future Of AI in Their Field?
In the real estate industry, AI technology is already being used to great effect to help professionals prepare for the future. A few Real estate software programs offer a unique take on digital marketing and the utilization of AI technology. The platforms offer data-driven AI generated insights that help real estate professionals excel in their field of work.
Make Use Of Real Estate Software to Better Your Business
The use of AI in real estate can help professionals become more efficient and knowledgeable about the market. By analyzing data and trends, agents can more easily identify opportunities and target potential buyers. The use of online engagement tools can also help agents connect with buyers in a more personal way, building trust and credibility.
Ultimately, the use of AI in real estate can help agents become more successful in their field by improving their marketing skills and connecting with more potential buyers.
The Bottom Line
The future is here and it’s time to get on board. Artificial intelligence is being used more frequently in the real estate industry and will only become more commonplace as time goes on. As a real estate professional, you need to be prepared for this changing landscape — and this can understandably be a most daunting task. But have no fear! There are many benefits to using AI in your business, from increased efficiency to better customer service. Streamline your digital presence and efficiency today by implementing some of these artificial intelligence tools into your repertoire.
RealSage is an enterprise SaaS platform that enables multifamily asset owners and operators to make better decisions and optimize returns across their portfolios using advanced data intelligence and AI. To learn more visit — https://www.realsage.com/
